In her article Duchamp’s Hidden Noise: A Lifelong Flirtation With Fame, Alice Goldfarb Marquis considers Duchamp’s relationship to the media and the persona which he created for himself through interviews.  Marquis asserts that "Duchamp worked harder at burnishing his persona than he ever did at creating art"  and that he "established his image as art’s bad boy"  through his witty, "bizarre", and often contradictory statements to the media.